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Veronica Manlow

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Veronica Manlow
is assistant professor of business at Brooklyn College in the Department of Finance and Business Management. She wrote Designing Clothes: Culture and Organization of the Fashion Industry (2007/2009), published by Transaction Publishers. Manlow’s research specialization is organizational structure, culture, leadership and the creative process of fashion design and branding. Fashion is of interest to her from a social and cultural perspective as it relates to both applied and theoretical questions concerning the individual, industry and modernity. Current work involves branding and the role of fashion, ranging from mass to luxury, in the global economy. She is interested in the social representations firms create, for example in flagship store design and aesthetics, and in investigating corporate communication using social media. Manlow is doing research on the career of the luxury salesperson from the perspective of sales associates. She is also doing research on multicultural identity.